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You be Bob Dylan, I'll be. . .
Oh hey Reader, This is the first email in a new series I'm trying, that doesn't have a name (yet). Each week you'll receive two emails, both centered around a single marketing or copywriting concept. This one is about Bob Dylan. It’s January 25, 1985 (also known as The Greatest Night in Pop) and Bob Dylan is choking. Through a feat of pre-smartphone logistics involving a suitcase full of Rolodexes, FedExed cassette tapes, and Lionel Richie being friends with *literally everyone*, 40 of the...